Apple Vision Pro: Redefining Markets and Shaping the Future of AR/VR

Apple has once again proven its market-defining prowess with the introduction of the Apple Vision Pro, their trailblazing augmented reality(AR) and virtual reality (VR) glasses. Echoing its impact with the iPhone, Apple isn’t just transforming an existing market, it’s pioneering a whole new one.

Although the first version of the Apple Vision Pro may not be the model that everyone ends up owning, its release will certainly pave the way for the emergence of new competitors in the market. This isn’t going to be the only monopoly of Apple and Meta; other players are expected to step into the ring.

The Apple Vision Pro will serve as a catalyst, introducing a vast audience to the world of AR/VR technology. This exposure is bound to accelerate innovation in the industry, leading to a decrease in prices over time. Furthermore, the advent of this technology will give rise to a new breed of developers and professionals who will focus on AR/VR.

Apple has gone all-in on this technology, investing a significant amount of capital and human resources to ensure its success. The company has placed a firm bet on AR/VR, while at the same time, Microsoft appears to be gaining ground by increasing its investment in Artificial Intelligence (A.I.).

However, there are potential challenges on the horizon for Apple. If the market fails to embrace this new technology, Apple could face significant difficulties. But knowing Apple’s track record, they are well-equipped to navigate such scenarios and continue to lead the technology industry.

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Mauro Pedretti

Mauro Pedretti

Passionate about telling stories that inspire and entertain.
I live in London.

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